Авг
Мэтт Катс: ответы на вопросы по SEO
Наверное, это только начало, но уже есть чего послушать:
Session 1: Including qualities of a good site.
Session 2: Including some SEO Myths.
Session 3: Should you Optimize for Search Engines or for Users?
Session 4:
- Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls?
- Can Sitemaps alert webmasters when their site has been hacked?
- Can I do geotargetting within Google’s Quality Guidelines?
Session 5: (and I change the background to look less kidnapped!)
- Merging acquired domains with 301s?
- How to create a site architecture with themes and keywords?
- My urls have too many parameters–can I serve up static HTML to Googlebot instead?
- How to do split A/B testing?
Session 6: All about Supplemental Results
- Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That’s pretty far off the beaten path.
- Why do 301s take so long to be reflected in supplemental results? It’s been months.
- I started appearing in the supplemental results in May–should I be worried?
Session 7: (in which I start out with a fake commercial)
- Does Google Analytics play a part in SERPs (Search Engine Result Pages)?
- When does Google detect duplicate content, and how wide is the range?
- I want to mark my page as porn in SafeSearch–what do you recommend?
- Is it okay to make hyperlinks in option elements?
Session 8: Google Terminology
- What’s the difference between an index update, an algorithm update, and a data refresh?
- I also discuss these definitions in terms of June/July 27th as much as I can.
Session 9: All about datacenters
- Can you tell us a little bit about Google datacenters?
- Should all datacenters on the same Class C block be roughly the same?
Session 10: Lightning Round!
- Is it possible to search just for home pages?
- News Flash: you can use strong and em instead of bold (b) and italics (i) !
- Will we ever see kitty posts again?
- What are Google SSD, Google RS2, and all those other things Tony Ruscoe found?
- Does Google rank blog sites any differently than regular websites?
- Does Google treat .gov.pl links with the same weight as regular .gov links?
Session 11: Reinclusion requests
- How do I do a reinclusion request?
- What should I put into a reinclusion request?
- What does Google need to know before it reincludes a site in its index?
Session 12: Tips for Search Engine Strategies (SES) San Jose 2006
- What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose?
- What sessions do you definitely plan to attend?
Session 13: Google Webmaster Tools
google.com/support can answer general user questions.
http://www.google.com/webmasters/ provides tools to
- tell Google that www.domain.com and domain.com are the same
- test out robots.txt files
- discover crawl errors that Googlebot saw
- see some spam penalties
All this is happening as Sitemaps is renaming itself and tackling a wider scope: all of webmasters. There’s even an official Google blog for webmasters now at http://googlewebmastercentral.blogspot.com/
Заодно можно и освежить свой английский 
PS. Буду обновлять эту запись по мере того, как новые видео выходят.
Источник: blog.dimok.ru
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